by John McLachlan

We’ve all seen those campaigns by large corporations where hundreds of thousands or even millions of dollars are spent trying to "create" the need in a designated market for their products or services. This happens through many communications channels including print, TV and the internet. In some cases they even call their customers directly (usually at dinnertime).

Here are a few ideas about some of the common media tools you can use to help increase the public profile of your not-for-profit organization.